10 CRM Analytical Trends to Watch for the rest of 2022


CRM analytics offers businesses insights into a variety of activity areas while assisting businesses in understanding and utilizing data. 

Key indicators for success analysis can be used to manage customer experiences, internal processes, continuous sales, and more. Only 40% of organizations go deeply into the data to identify valuable information they can use to transform into revenue-boosting action, while 87% of firms measure surface-level metrics. 

So, how can you maximize the analytics capabilities of your CRM solution? 

Let’s examine how CRM analytics may help you build profitable customer relationships and expand your business. 

Why are CRM analytics crucial?

You can measure a variety of metrics that are important to your organization, which is one of the most important functions of a CRM software. After all, if you don’t know that something is broken, you can’t fix it. 

It goes without saying that businesses that don’t treat their consumers well don’t fare so well in the long run. In fact, organizations with a customer-focused attitude are 60% more successful than those without one, and over 80% of enterprises that put a high priority on the customer experience report higher revenue. 

Your capacity to improve the customer experience throughout the full customer journey is improved by CRM software. CRM analytics give you insight into your consumers’ behavior so you can serve them better and expand your clientele. 

Understanding your company’s existing situation and identifying areas for improvement, such as enhancing your customer service or implementing sales enablement programs, is made possible by analyzing your CRM analytics. 

Various CRM metrics

What CRM analytics do you need to be monitoring? 

Let’s start by discussing the two primary categories of CRM analytics. Let’s examine how CRM analytics may help you build profitable customer relationships and expand your business. 

Inside metrics

Internal operations are linked to internal CRM metrics. To better understand what is working effectively in your organization and what could use some improvement, it is crucial to study internal metrics. You can find out if your staff are utilizing your CRM product and how well they are adjusting to the change. 

You might want to keep an eye out for the following signs in this situation: 

  • Frequent logins by users

  • New records being set

  • Lead abandonment rate

  • Other pipeline operations for the sales funnel

You will have a better understanding of how your organization uses the technology and how your teams can use it more effectively once you have examined these CRM adoption data. Additionally, these indicators might aid in your understanding of why your sales and marketing initiatives are successful or unsuccessful. 

By selecting the metrics to measure and analyze, you may adapt this example to any internal activity. 

Outside metrics

External CRM indicators are correlated with how well your company does outside of the CRM system. You can clearly see what is selling and what isn’t by analyzing these indicators, which will help you figure out how to connect with your customers more effectively. 

The first step in making wise business decisions is gathering and examining CRM analytics. Businesses are motivated to service their customers and achieve new objectives by external reference factors. 

You may measure a range of activity areas with the aid of CRM analytics and discover what the data you’ve gathered tells you. Only facts. No guesses. 

10 CRM analytics you need to monitor

Now that you are aware of the benefits of CRM analytics for organizations and the different indicators you may monitor, let’s get more detailed. 

Here’s the list of 10 CRM metrics you should be monitoring for the rest of 2022: 

1. Net Promoter Score (NPS) 

How satisfied your consumers are is indicated by this score. To gauge how customers feel about your business, ask them to assess their interaction with it on a scale of 1 to 10. 

Customers who hurt your business are rated from 0 to 6. Customers who give a rating of 7-8 are unattached to your company but passively like your products and services. 

Last but not least, clients who gave your product a score of 9 or 10 are inclined to tell others about it. Your promoters are those people. 

You can modify and create this feedback system however you like. Having a system that can assist you in understanding how your customers feel about your brand is the key. 

2. Customer Effort Score (CES)

Customer satisfaction is likewise measured by this score, although it does it in a somewhat different way. According to your clients, it shows how simple or difficult it is to operate with your company. You only need to inquire about one thing. How much work must they put in to get something, get their issues addressed, or get support? 

Customers can score your business on a scale of one to seven, zero to one hundred, or any bespoke range. The less delighted your customers are with their experience, the lower your CES score.

The rate of renewal indicator mostly pertains to companies with subscription-based business models. This CRM indicator counts the number of customers that decide to continue using your service. 

3. Customer Acquisition Cost (CAC) 

This metric calculates the typical cost for your company to bring in one new customer. It takes into account all of the costs that go into creating a single sale, including marketing, hiring, training, and other expenses. Using this CRM statistic, you may determine whether you have room to start an attempt to attract additional consumers or whether you need to find ways to automate and cut costs. 

4. Marketing Return On Investment (ROI) 

How far your marketing expenditures advance your company is measured by marketing ROI. Are your marketing expenses too high? Maybe increasing your expenditures would increase your ROI? Use this metric to determine whether or not your marketing campaigns are effective and whether or not your budget is justified. 

5. Renewal Rate

The rate of renewal indicator mostly pertains to companies with subscription-based business models. How many clients decide to renew their subscription to your service when it expires is tracked by this CRM indicator. 

The rate of renewal gives you insight into the value your product has for your clients and how quickly your company is expanding.

6. Client churn

Whatever you choose to call it – customer turnover, attrition, or churn — this measure informs you how many clients you’ve lost over a specific time frame. 

There are numerous reasons to keep track of this measure. The main goal of customer churn analysis is to figure out why customers depart and how to prevent this from happening in the future. 

7. Length of the sales cycle

The sales cycle duration measure demonstrates the time it takes your company to complete a sale from lead to conversion. Avoid comparing your sales cycle to those of companies outside your industry because the length of your sales cycle will depend on a variety of factors. Instead, concentrate on the activities that result in conversions and how many interactions it takes to complete the sale. 

8. Net new income

What volume of brand-new business do you bring in? You may find out how much money your company gets from obtaining new clients by measuring your net new revenue on a monthly, quarterly, or annual basis. Discover whether your marketing initiatives, prompted emails, or other occurrences lead to new growth with this statistic. 

9. Cost of retaining customers 

This measure is comparable to the cost of new customers. However, this indicator assesses how much it costs your organization to keep its current consumers instead than how much each new customer costs you. 

Businesses spend money to keep customers by using customer loyalty programs, retargeting campaigns, and ongoing marketing emails. Use this metric to assess the value of your retention efforts. (Spoiler: They’re not!)

10. Customer Lifetime Value (CLV)

Find out how much money you make from a single client for as long as they are a paying customer by measuring the customer lifetime value. CLV can provide you with information about your company, such as whether or not a consumer is satisfied or values your items. If your overall CLV is poor, you should attempt to raise customer happiness, expand your service options, or enhance the client experience. 

Use these data to provide similar value to other consumers if a CLV is high.

The conclusion

Analytics tracking is necessary to make sense of your CRM data and enhance business performance. 

47% of companies said their customer satisfaction has increased since employing CRM solutions. It’s critical to monitor CRM data that provide you a clear picture of your business’ success if you want to take that satisfaction to the next level. 

The decision is now in your hands. Go over the aforementioned analytics and rank them according to your current situation and the order you believe is most important. The information you get from these analytics is priceless since it reveals where your company is struggling and where it is excelling. 


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